Best incentive experiences in London
Why choose London for incentives?
From fantastic dining options and immersive activities to classic sightseeing tours and action-packed trips, London offers a huge variety of exciting and diverse group experiences to impress your attendees.
Explore top things to do in the capital and give your guests an authentic London experience they won't forget, with some of the best Destination Management Companies, incentive packages and hotel venues.
How we can help
We can help you put together an incentive programme and introduce you to London's best venues, services and incentive providers. Get in touch with our team for the full list of exclusive London experiences.
DMC favourites
London's top Destination Management Companies (DMCs) help you plan all aspects of your event, from logistical support to delegate programmes. Here are three of the best, along with their top picks for London incentives.
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Liberty
Liberty
Liberty GB & Ireland specialises in creating tailored experiences for groups, incentives and corporate events. Bespoke services include event planning, transportation, venue selection, team-building activities and unique cultural experiences in London and beyond.
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Principal. London DMC
Principal. London DMC
Principal. London DMC’s award-winning, multilingual team is the ideal partner to create a unique programme that will impress your guests. As well as a full-service DMC, it is also a production company that can deliver event production, design and styling for conference programmes, in addition to delegate management.
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Spectra
Spectra
Spectra is an independent, London-based DMC that prides itself on organising unique London experiences, including privileged access before the Changing of the Guard or a chance to record a song at Abbey Road Studios with transfers in a fleet of iconic Mini Coopers.
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2B UK
2B UK
2B UK are DMC specialists who unlock the true potential of events in London through fresh ideas and connected partnerships. Founded in 2015, it offers unrivalled experiences, that are detail-orientated and full of creative solutions, to exceed expectations and deliver visions.
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Cashel Travel
Cashel Travel
Cashel Travel has more than 25 years of experience delivering exceptional incentive, corporate and leisure travel experiences. It designs bespoke corporate programmes that combine world-class venues, seamless event management and unique experiences that highlight the city's rich culture and heritage.
Iconic attractions and sightseeing tours
Enjoy all of London's top sights and attractions with inspirational itineraries and specialist guide-led tours.
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Historic Royal Palaces
Historic Royal Palaces
Go on incredible behind-the-scenes tours of the Tower of London, Hampton Court Palace, Kensington Palace and more iconic royal residences, with Historic Royal Palaces' exclusive group experiences.
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Westminster Abbey
Westminster Abbey
Experience Westminster Abbey, a must-see piece of British history. The Abbey provides unique heritage spaces of differing sizes and settings to accommodate small groups or larger gatherings.
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Golden Tours
Golden Tours
Hop on one of London’s Golden Tours buses and take in some of the capital’s most famous landmarks, from St Paul's Cathedral and Buckingham Palace to Tower Bridge and much more.
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Theatreland Tours
Theatreland Tours
Embark on a tour of London’s West End, from Leicester Square through to Covent Garden, Embankment and The Strand, with the Society of London Theatre (SOLT).
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Hidden London Tours
Hidden London Tours
Discover the story of London's transport past and present as you venture into the city’s disused Tube tunnels on private Hidden London Tours by the London Transport Museum.
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TootBus
TootBus
Explore London aboard TootBus's open-top double-decker buses, with several itineraries to choose from and private hire available to treat your guests to a VIP experience.
Timeless river cruises
From sightseeing trips with expert guides to luxury dining experiences, see London’s beautiful scenery glide by with a Thames river cruise.
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City Cruises
City Cruises
Choose from many scenic river cruises – including sightseeing, dining and entertainment options – and enjoy unrivalled views of the capital's top landmarks with City Cruises.
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Woods' Silver Fleet
Woods' Silver Fleet
Cruise along the Thames in style with Woods' Silver Fleet boats, including the UK's first electric tour vessel, the Silver Sturgeon, with capacity for events of up to 550 guests.
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London Eye River Cruise
London Eye River Cruise
Set sail from the London Eye Pier and admire London’s iconic skyline from the water as you enjoy a circular, 40-minute London Eye River Cruise with live commentary.
Exclusive dining experiences
Savour delicious cuisines, take a cooking class or indulge in a quintessentially British tradition – afternoon tea in London!
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The Orangery at Kensington Palace
The Orangery at Kensington Palace
Treat your guests to a classic British tradition in the gorgeous 18th-century Orangery at Kensington Palace, where you will enjoy one of the best afternoon teas in London with stunning palace views.
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Sauce by The Langham
Sauce by The Langham
The Langham’s talented team of chefs have created an exciting range of cooking courses in which they share their trade secrets. Sign up for a delicious group experience.
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Cedric Grolet at The Berkeley
Cedric Grolet at The Berkeley
With its enviable location between Knightsbridge and Belgravia, The Berkeley is one of the most stylish hotels to host an event or incentive, including pâtisserie classes run by acclaimed French chef Cedric Grolet.
Thrilling activities
Experience a different side of London with adrenaline-pumping activities and action-packed challenges.
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Up at The O2
Up at The O2
Hit the heights with Up at The O2, an exhilarating guided expedition over the roof of London’s iconic, dome-shaped, state-of-the-art arena.
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Cutty Sark Rig Climb
Cutty Sark Rig Climb
Climb the rigging of the historic Cutty Sark ship in Greenwich with the thrilling Cutty Sark Rig Climb experience.
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K1 Speed
K1 Speed
Whizz around an indoor track packed with thrilling twists and turns in all-electric go karts at K1 Speed in Canary Wharf.
Immersive experiences
From immersive theatre and dining to interactive experiences with animals, book a one-of-a-kind incentive package that will impress your delegates.
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London Zoo Lodges
London Zoo Lodges
Tour the London Zoo and see some of the world’s most fascinating animals before staying overnight in one of the gorgeous London Zoo Lodges. Packages include guided tours and interactive experiences with the animals.
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The Lost Estate
The Lost Estate
Sit back and enjoy spectacular stories unfold through lavish fine-dining courses, themed cocktails, gripping live theatre and music, at The Lost Estate. Immersive theatre packages and group deals available.
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Silent Disco Walking Tours
Silent Disco Walking Tours
For a relaxed, one-of-a-kind corporate experience, slip on silent disco headsets and join a themed Silent Disco Walking Tour of London, filled with music and fun facts. Dancing fully encouraged.
Entertainment packages
From theatre, music and film to the magic of live stage performances, experience London’s incredibly diverse entertainment scene.
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FRAMELESS
FRAMELESS
Elevate your experiences of famous artworks at FRAMELESS, an exciting immersive digital art experience at Marble Arch. Group packages and venue hire available.
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ABBA Voyage
ABBA Voyage
Take your guests to a spectacular concert blending cutting-edge technology, fantastic lighting and a live band, with ABBA Voyage. Group packages include pre-concert hospitality, private dance booths and more.
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NEON at Battersea Power Station
NEON at Battersea Power Station
See award-winning immersive exhibitions at new cultural and entertainment venue NEON, set within Grade II-listed Battersea Power Station.
Sports tours
Visit London's best football, rugby and athletics stadiums, which make for great event venues with exciting behind-the-scenes tours and packages.
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Emirates Stadium
Emirates Stadium
Step inside Emirates Stadium, the home of Arsenal FC. See the changing room, walk down the tunnel and enter the Directors’ Box. Groups can also opt for the 90-minute guided tour led by one of Arsenal’s legendary players.
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Allianz Stadium
Allianz Stadium
Feel like a rugby legend on a private tour of Twickenham’s Allianz Stadium. Run out through the tunnel, take a seat in the dressing room and see normally out-of-bounds parts of the ground such as the Royal Box.
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Tottenham Hotspur Stadium
Tottenham Hotspur Stadium
Go behind-the-scenes of the Tottenham Hotspur Stadium on a tour of the grounds. Plus, make the most of its exciting experiences: groups can climb high above the pitch with the Dare Skywalk or get behind the wheel with F1 Drive.
Fun and games
Discover the fun-filled side of the capital with the best games bars, indoor racing tracks and bowling alleys.
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Hollywood Bowl
Hollywood Bowl
Show off your skills and roll a strike at Hollywood Bowl. Choose from several branches and get bowling, with plenty of opportunities for corporate events, including exclusive hire and bowling party packages.
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Fairgame
Fairgame
Indulge in nostalgic funfair-themed games at Fairgame, one of the best activity bars in London. Keep your guests refuelled with street food and three bars serving cocktails and craft beer.
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Go Ape
Go Ape
Climb through treetops, swing from branches and zip line across the thrilling adventure course at Go Ape in Battersea Park. Perfect for outdoor team-building days.
Top London hotels for incentives
Explore London’s fantastic range of hotels perfect for any event or incentive experience, including a plethora of four- and five-star luxury hotels that can host small to large groups in all parts of the city.
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Claridge's
Claridge's
An art deco jewel in the heart of Mayfair, Claridge's is the epitome of grand English style and timeless glamour – perfect for special events and celebrations that can only be hosted in elegant spaces.
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COMO London
COMO London
Discover the luxury brand's prestigious London hotels: COMO Metropolitan London and COMO The Halkin, both ideal destinations for incentive experiences, corporate events and world-class stays.
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Hyatt Regency London - The Churchill
Hyatt Regency London - The Churchill
Situated in the heart of London's West End, with views over tranquil gardens, luxury five-star hotel Hyatt Regency London - The Churchill is perfectly placed for incentive experiences in London.
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Pan Pacific London
Pan Pacific London
With its artsy surroundings, access to fantastic shops and galleries, and a dedicated wellbeing floor, Pan Pacific London offers plenty of incentive inspiration, complete with gorgeous east London views from its infinity pool.
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Park Lane hotels
Park Lane hotels
Take your pick from some of the most exclusive hotels in the capital where incentives and luxury go hand in hand, from JW Marriott Grosvenor House to London Hilton on Park Lane and Intercontinental London Park Lane.
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Countryside retreats
Countryside retreats
Treat your guests to unforgettable countryside pursuits in picturesque surroundings, from clay pigeon shooting to foraging, with indulgent stays and memorable incentive experiences at Cliveden House, Fairmont Windsor Park, De Vere Beaumont Estate or The Grove.