If you're looking for corporate incentive travel ideas, London is the perfect location for a unique and iconic incentive package.
Fantastic dining options, action-packed trips or classic sightseeing spots, the capital offers a huge variety of exciting and diverse group activities to impress your attendees. Explore some of the top London experiences that are certain to leave a lasting impression.
Find great savings on admission prices with the London Pass and choose from more than 80 attractions and sightseeing spots.
1. Up at The O2
Hit the heights with Up at The O2 – one of the most exhilarating London experiences that takes you on a guided expedition over the roof of the The O2, London’s iconic, dome-shaped state-of-the-art arena. Get your blood pumping with the spectacular 360-degree view of London.
2. London Zoo
Tour London Zoo, one of the quintessential London experiences, and see some of the world’s most fascinating animals and other attractions, including the Tiger Territory and Penguin Beach. The zoo also offers treasure hunts and fun activities to delight and excite attendees.
3. Sadler’s Wells
Take your guests to an evening show at Sadler’s Wells, one of the top incentive activity ideas in London. The famous theatre in the arts sphere is home to an impressive lineup of local and international dance talent. Treat attendees to a private pre-show or interval drinks reception alongside shows spanning flamenco and ballet to hip hop.
4. Small Car Big City
Spend the afternoon in a fleet of classic Mini coopers made for exploring the city with Small Car Big City. Take a tour in one of the eight vintage Minis and feel like a local while discovering London’s famous landmarks and hidden gems.
5. The Making of Harry Potter
Step onto authentic sets at The Making of Harry Potter, including the Great Hall and Diagon Alley, at the most magical London experience. See iconic Harry Potter costumes and props and uncover the magic behind the films’ special effects on this special Warner Bros. Studio Tour.
6. Boisdale Canary Wharf
Corporate incentive travel doesn't get classier than this. Enjoy a private dining experience with beautiful views of London’s skyline at Boisdale. The venue offers classic blues, jazz and soul music accompanying a selection of fine food and wine – perfect for dinners or working lunches.
7. Cookery School at Little Portland Street
Learn how to prepare a whole menu with your team as you reinforce your teamwork and collaboration skills. Cookery School believes in the value of learning to cook together and has designed group cooking events in a relaxed, professionally structured environment.
8. HMS Belfast
Hold an event at the historic World War II warship HMS Belfast, offering stunning views of Tower Bridge and the river Thames and an unforgettable dining experience in London. All dishes are prepared onboard by an excellent team of chefs using the finest British produce.
9. Afternoon Tea at Fortnum & Mason
Enjoy one of the best afternoon teas in London at the world-famous and luxurious department store, Fortnum & Mason, with vegan, gluten and dairy-free diets to choose from.
10. Sky Garden
Embrace London’s highest public garden, located 155 metres (508ft) above the city. Sky Garden offers a gorgeous view, making it easy to spot all the iconic landmarks from a different perspective, and provides the perfect space for group dining.
11. Cutty Sark
Learn more about the world’s oldest surviving tea clipper with a maritime-themed corporate travel incentive visit to the Cutty Sark. The Cutty Sark cafe also offers a relaxed afternoon tea which requires pre-booking and is a great way to end your experience underneath the ship which once brought tea to Britain.
12. Shakespeare's Globe
Visit the iconic Shakespeare’s Globe and catch a view over the river Thames. From exciting performances to an exhibition tour through the historic theatre, the Globe has a variety of Shakespearean London experiences to choose from.
13. Westminster Abbey
Spend time in Westminster Abbey, a must-see piece of British history. The Abbey provides five rooms of differing sizes and settings to accommodate smaller, intimate groups or a larger gathering if required.
14. City Academy
Entertain your group with unique classes from City Academy. All activities are rooted in performance and creative arts and are tailored to bringing teams together. Classes include an improv-battle, team dance, Shakespearean acting and much more.
15. ArcelorMittal Orbit
Challenge your guests to ArcelorMittal Orbit, the highest and longest tunnel slide in the world, located at Queen Elizabeth Olympic Park. The 40-second ride down the slide is one of the premier hair-raising London experiences that will satisfy the adrenaline junkies in the group.
16. Beefeater Gin Distillery
Get to know the gin-making process and the history of London and choose between the distillery tour or the VIP experience for your group. The gin at Beefeater Distillery is handcrafted in London with a recipe that has remained unchanged since the 1800s.
17. Blue Badge Tours
Expand your knowledge and learn some fun facts about the city with tours to major London sites, neighbourhoods or movie locations like Harry Potter, James Bond or Sherlock Holmes. Blue Badge Tours also offers incentive travel excursions outside of London to locations like Stonehenge and Oxford.
18. Musical theatre performances
Take advantage of some of the most well-known musicals such as The Lion King, Les Misérables and Wicked playing in the world-renowned West End. With many tickets for sale at discounted prices, your group can experience world-class live performances.
19. Thames Rockets
Take your team on a corporate incentive travel trip along the river with Thames Rockets. This thrilling 50-minute boat ride offers incredible sights from Big Ben to Tower Bridge.
20. The London Bridge Experience
Discover all the secrets that lie beneath the famous London Bridge with an immersive theatrical experience bringing together history, horror, education and fun. The London Bridge Experience has been recognised as the winner of the “UK’s Scariest Attraction” and “Best Guided Tour”.
21. May Fair Hotel
Dine in relaxed luxury at the five-star Radisson Blu Edwardian May Fair Hotel. Located in one of London’s most prestigious districts, its bold and lavish design makes it truly a one-off – perfect for corporate incentive travel.
22. British Museum
Visit the British Museum, one of London’s top 10 museums, for a private tour around the world in 90 minutes. Go through some of the exhibition highlights and enjoy a fantastic lunch spot under the magnificent roof of the Great Court Restaurant.
23. Golden Tours
Hop on a double decker tour bus and take in some of the capital’s most famous landmarks such as the Tower of London, St Paul's Cathedral and Buckingham Palace.
24. Covent Garden Theatre
Wander around Covent Garden and take in the impressive sights and sounds of this theatre district. Choose from a wide range of plays or musicals from around 20 venues in the area or indulge in a performance at The Royal Opera House.
