London is one of the world's leading corporate event places, with six airports, four Unesco World Heritage Sites, 85 Michelin-starred restaurants, 200 museums, 270 theatres and 857 art galleries.
The city is home to more than 1,000 diverse venues, from blank-canvas warehouse spaces to purpose-built conference centres, grand palaces and state-of-the-art auditoriums.
From excellent transport connections and citywide innovation to top industry talent and incredibly diverse event spaces, there are so many great reasons to choose London to host your event.
10 reasons to choose London for your next event
1. Connectivity
With six international airports and direct flights to 400 destinations, London is one of the best-connected cities worldwide. It is an easy city for your delegates to reach and an easy place to navigate once they're here with our guide to business travel in London.
2. Diversity
No other city on the planet matches London for its wealth of culture and rich heritage. With 233 different languages spoken and a great variety of cuisine, music and entertainment, opportunities for diversity, equity and inclusion in London provide a friendly welcome to your delegates.
Londoners respect, embrace and celebrate each other’s differences, and they recognise the value that diversity adds to the city. Organisations such as the Diverse Speaker Bureau, Diversity Alliance and Spectrum can help you bring diversity, equity and inclusion into your next London event.
3. Unique spaces
Whether it's for a small or large group, an exclusive incentive activity or a citywide tech event, choose from more than 1,000 diverse conference venues and 160,000 hotel rooms from budget to boutique across the capital. If you're looking for a unique venue with character, London is packed with incredible spaces, from royal settings and historic museums to riverboats and iconic modern buildings.
Explore different vibes in the city's diverse neighbourhoods and choose the best spot to suit your event. Pick trendy Shoreditch for breweries and warehouses, Mayfair for prestigious venues, Greenwich for royal museums and historic spots, the City of London for striking buildings and sky gardens, or dynamic King's Cross and St Pancras for food, art and culture galore.
4. Sectors, expertise and talent
Home to cutting-edge industry clusters and as the global tech hub and financial capital, London offers great expertise for a range of thriving sectors, from life sciences and smart mobility to fintech or gaming.
With world-class talent alongside outstanding creative event and media agencies, the city is prepared for every focus you set for your event. Whether you are planning a tech event, a medical conference or a creative workshop, you'll find vibrant spaces dotted all over the city.
5. Boundless new hotels and venues
London offers an unrivalled range of spaces to host your event, with new restaurants, hotels and venues constantly opening across the city. The capital is also leading the way in innovative event concepts with access to top speakers.
6. Arts, culture and sports
London is home to world-renowned galleries, museums, art centres, concert halls and entertainment venues of all styles and sizes. Culture in London ranges from West End theatre productions and famous film locations to cultural events like Winter Wonderland and Pride London.
London also attracts major sporting events, including the NFL annual series and Major League Baseball, as well as hosting global festivals such as Chinese New Year and Diwali.
7. History and heritage
With more than 2,000 years of history, London is one of the most memorable cities in the world to host a successful event and entertain delegates. From the Royal Family and its rich traditions to historic institutions like the City of London’s livery halls, London’s heritage and history can be found in striking venues all over the capital.
For your next event or group visit, why not explore London's many heritage sites and historical landmarks, such as the Tudor era’s famous Tower of London, the beautiful Georgian architecture of Buckingham Palace or the grandeur of Guildhall.
8. City of reinvention
London's culture, economy and landscape are constantly evolving with the support of Business Improvement Districts (BIDs), particularly in up-and-coming areas such as the East Bank in Stratford, King's Cross, the South Bank and Battersea.
With creative projects and developments investing and rejuvenating local ecosystems and knowledge quarters across the capital, this benefits local communities and visitors alike. Discover booming hubs such as Coal Drops Yard, Here East near the Queen Elizabeth Olympic Park, Battersea Power Station and more.
9. Sustainability
London is committed to a sustainable future. The Mayor of London has laid out plans for the capital to be a net zero carbon, zero pollution city by 2030, as well as a zero-waste city by 2050. In 2021, London ranked second in the Schroders European Sustainable Cities Index based on 13 different environmental policies.
In line with these goals and achievements, London is the ideal city to host sustainable business events – and the London Convention Bureau team can help you put sustainability at the core of your planning.
10. International cuisines
London's restaurants cater to every taste and budget, with settings ranging from swanky locations with astounding views to atmospheric wine bars and gastropubs.
With 85 Michelin-starred restaurants, cuisines from around the world and an increasing number of venues dedicated to vegan dining, the capital is home to incredible spaces perfect for private dining, events meetings, product launches and more.
How we can help
As London’s official convention bureau, we are here to help you create a world-class experience for your delegates.
We make it easy to find the best venues, hotels and activities, while connecting you with specialists who can help organise your event.
Check out our Event Planner Toolkit and contact us today to find out more about hosting your event in London.
